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Our People

Xabier Olazabal


Madrid, Spain

Xabier, with a degree in Information Science from the Complutense University in Madrid and a Master in Marketing from Escuela Superior de Estudios de Marketing (ESSEM), has developed his career in the main communication groups during more than 20 years. After working at the EUROCOM group, he joined VODAFONE SPAIN as Marketing Services Director which allowed him to deepen his knowledge of this sector and specialize in Telco’s. After being Client Services Director at Y&R he was named CEO of Publicis Dialog Spain and was responsible for its digital transformation and for the last 6 years has led the digital offices of Publicis WW in Spain. During his career, Xabier has worked for top national and international brands like Telefónica, Garnier, McDonalds, Camper, Mexican Tourism Board, Liberty Insurance, Colgate, Unilever, BMW, and Heineken.


  • Digital Business Modeling
  • | Mobile
  • | Service Design
  • | E-Commerce and Transactional
  • | Business Intelligence & Analytics
  • | Customer Experience Management


  • Automotive
  • | Entertainment & Media
  • | Financial Services
  • | Retail
  • | Telecom
  • | Travel