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Our People

Rodrigo Ladrón de Guevara

Chief Operations Officer

Mexico, Mexico

Rodrigo Ladron is an Information Systems Engineer by Monterrey’s City ITESM, with more than 10 year of experience in Technologic endeavors. He also holds a master degree in Business Intelligence by University of Barcelona. He has been part of big companies such as Neoris, Cemex group, as Technology Consultant in JDE Edwards and SAP platforms for Malaysia, Philipines, USA, Singapore and Mexico. He worked as Office Chief for the Systems and Statistics department at Federal Commission of Electricity, CFE, for the Country-wide project, managing the SAP-PM platform and being part of the management council for the definition of policies, processes and regulations. For the last 6 years he has professionally developed in the Digital Marketing Industry, managing technological projects such as: mobile apps, Facebook apps, YouTube apps, eCommercce, CRM, loyalty programs, BI, interactive sites, advergames and email marketing for premium brands like Best Buy, P&G, Banamex, Seat, Hasbro, among others.


  • Digital Business Modeling
  • | Emerging Technology
  • | Data Management
  • | Customer Experience Management
  • | Social Platforms


  • Automotive
  • | Consumer Goods
  • | Entertainment & Media
  • | Fashion / Beauty / Luxury
  • | Retail