Raul Aguilar is responsible for the Mexican market. He is completely committed to his agency and his passion for digital marketing is powered by his characteristic phrase “the best is yet to come”. Raul graduated from the Universidad Anahuac with a major in Marketing and he also took an MBA at the prestigious IPADE School for Business and the Advanced Digital Strategy course at the IESE. His career path has been driven by a strong sense of commercial strategy, with a clearly defined vision for business and trade relationships. It is this vision that drove him in 2003 to start Lead2Action, a digital marketing company which in the past years has grown from a two-employee company, to a leading agency in Mexico, acquired by Publicis Groupe, which creates integrated digital strategies, products and services, platforms for premium brands that operate within the Mexican market and the LATAM region. A great believer in perseverance and forward thinking, he has always been an advocate of giving team members the necessary tools and professional growth goals to ensure the highest quality standards.