As Creative Director for our Madrid office, Pablo is passionate about creating digital products, services and platforms that improve the user’s everyday life. With a keen focus on marketing, innovation, design, communication and strategy, he is intent on helping brands build a stronger relationship with their user. Pablo is a risk taker, experimenting with service design and design-thinking processes to leave a lasting impression on the market. With more than 15 years of experience in digital marketing and design, Pablo has worked with brands and companies such as BBVA, Bankinter, Sony, Visa, Sodexo, and AXA. By combining his love of technology, product innovation, experience design and a touch of gadgetry, Pablo successfully marries design with new technologies. An entrepreneur at heart, Pablo continues to innovate. He is currently working on his own start-up project creating a health tech device that is set to launch soon.