Liviu Toader began his career in communications 10 years ago, specializing in shopper marketing, trade marketing, brand activation, in-store BTL and design & packaging. After graduating with a French-Romanian MBA (INDE / CNAM Paris), he arrived at the position of Managing Director of ARC, the brand activation arm of the Leo Group, which he was part of for 9 years. Subsequently, he was Managing Director of the agency Publicis Dialog, utilising his expertise in the areas of trade, shopper, and brand activation & development. Last year, Liviu carried out the Buying Habits Survey of the Romanians - a nationally awarded study, both for its methodology and segmentation. The first of its kind in Romania.