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Our People

Ivana Musich

VP Client Lead

Toronto, Canada

Ivana’s goal is to deliver tangible solutions and strategies that explore new avenues for business growth, grounded in practicality, viability, market appeal and driven by human needs. She has over 10 years of experience in account management, digital strategy, customer journey mapping, eCommerce, and project leadership. Utilizing principles of design thinking, she acts as an advocate for the customer/end user, by placing them at the forefront of the decision-making processes, ensuring user testing and customer interviews validate prototypes. Her passion for emerging technology has helped organizations ranging from startups, global and Canadian brands, and government agencies grow their business via digital channels.


  • E-Commerce and Transactional
  • | User Experience
  • | Professional Services


  • Consumer Goods
  • | Government
Personal development and learning are a never-ending process for Ivana, and she considers herself a creative thinker and storyteller. She’s curious, open-minded, and looks for projects that require creative thinking.