Executive Creative Director
Elie joined Publicis as Creative Director in 2011. There, he has lead multiple ecommerce and digital projects for multinational clients, such as Kenzo, Givenchy, or Carrefour; corporate projects for L’Oreal Group, Capgemini, Adecco Group; service and CRM builds for AXA, Visa, Nestlé, Sony among others. He has contributed to the agency’s excellence in multi-device creativity, through multi-device sites, mobile sites and apps. An architect by training, Elie has been a digital creative director for the last 10 years, at various agencies including Digitas, Nurun and French independent agency Visual Link, which he cofounded in 2005. Prior to accessing the CD position, has was always a digital creative, obsessed with usability, always putting consumer experience and behavior first. Elie has won numerous creative awards with clients in various sectors : luxury goods (Boucheron, Van Cleef & Arpels, Galeries Lafayette), IT services (Cisco Systems), financial services (Generali, AXA), Travel (VSC, France’s largest TO, Club Med).