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Dawn Winchester

Global Managing Director

New York, USA

Dawn Winchester is the Chief Digital Officer for Publicis North America. Dawn is responsible for building on the agency's digital transformation and how it impacts the consumer experience, creative innovation, and technology platforms to drive clients' success. She also serves as Global Managing Director of Nurun, Publicis Worldwide's global digital agency. Prior to joining Publicis, Dawn was Chief Marketing Services Officer of R/GA, where she spent the past 14 years of her career. As a key architect of R/GA, Winchester produced some of the most successful and award-winning case studies in digital marketing, products and services for some of the best brands in the world, including Bank of America, Coca-Cola, Capital One, Microsoft, Nike, Samsung, Unilever, Verizon, and Wal-Mart. Dawn is active in the broader industry via press (Adweek, AdAge, NY Times, Financial Times, etc.) and research (Forrester, Gartner, and Jupiter) interviews, speaking at industry events (Advertising Week, Cannes Lions workshops, AdTech, ANA, IAB, MiXX, DMA, NYNMA) and universities (NYU’s Stern School and Parsons).

Capabilities

  • Digital Business Modeling
  • | Emerging Consumer Behaviours
  • | Mobile
  • | Customer Experience Management
  • | Social Platforms

Industries

  • Automotive
  • | Consumer Goods
  • | Financial Services
  • | Fashion / Beauty / Luxury
  • | Retail
  • | Telecom
  • | Travel