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Walmart Canada Partners With Nurun to Extend Multichannel Commerce to Bricks-and-Mortar Stores

Walmart Canada Walmart to provide Canadian shoppers with greater choice and flexibility over their end-to-end shopping experience.

Nurun Toronto is now part of Razorfish Global.

Toronto—24 March 2014

Nurun is pleased to announce the continuation of our partnership with Walmart Canada, following the successful Q4 2013 launch of the responsively designed Over the course of 2014, Nurun will work with Walmart Canada to introduce new digital in-store content and services that enhance the in-store shopping experience.

“Digital is revolutionizing the traditional retail experience,” said Emily Bond, EVP and General Manager, Nurun in Toronto. “By incorporating new technologies into existing Walmart Canada’s stores, we can deliver the same breadth, level of customization, and service that consumers expect from e-commerce shopping to their experiences in-store, fostering a consistent experience across brand channels and touchpoints.”

Extending multichannel commerce to the local store level will provide Walmart Canada customers with a more informed shopping experience as they move between researching and buying products online and in-store. In-store shoppers will soon be able to quickly and conveniently access’s “extended aisle” assortment, as well as detailed pricing and product information. 

“Technology should empower and not encumber. All customers will benefit from these new digital in-store experiences regardless of their comfort-level with technology or what technologies they already possess,” said Khoa Nguyen, Emerging Technologies Strategist, Nurun in Toronto.

“We’re committed to providing Canadians with an unparalleled one-stop shopping experience—whether they choose to shop online or in-store,” said Simon Rodrigue, Vice President of E-Commerce and General Manager of “Our partnership with Nurun to create the new has provided us with the foundation to transform our in-store experience. We are excited to continue our partnership with the goal of creating digital in-store experiences that will extend our product assortment and help our customers save more and live better by bringing greater convenience to the in-store experience.”

Nurun will be responsible for all consumer research, user experience strategy, interaction design, visual design, front-end development, back-end development and project management associated with the project.


About Walmart Canada
Walmart Canada operates a growing chain of 389 stores nationwide, including 247 supercentres, serving more than 1.2 million customers each day.  In addition, Walmart Canada’s flagship online store,, is visited by 300,000 customers daily. 

With more than 95,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of Canada’s top 10 most influential brands.  Walmart Canada’s extensive philanthropy program is focused on helping Canadian families in need, and since 1994 Walmart has donated and raised more than $200 million to Canadian charities.  Additional company information can be found at, and at


About Nurun
Nurun is a global design and technology consultancy that works with some of the world’s most innovative companies. We create products and services for the connected world through a combination of human insight, new technology and smart thinking. Clients include Adidas, BBVA, Bouygues Telecom, Coca-Cola, Electronic Arts, General Electric, Google, The Home Depot, Tesla Motors, Sony, and Walmart.

Headquartered in Montréal and with 12 offices across North America, Europe, and Asia, Nurun has multidisciplinary teams of more than 1,200 anthropologists, designers, strategists, and software engineers. Nurun is a wholly owned subsidiary of Québecor Média Inc., one of Canada’s largest telecommunications and media providers. For more information or to find our latest insights, visit

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