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The Nova Scotia Liquor Corporation Selects Nurun to Support Digital Platform Strategy

NSLC NSLC will work with Nurun to evaluate potential digital platform vendors.

Nurun Toronto is now part of Razorfish Global.

Toronto—25 August 2014

Nurun is pleased to announce that it has been selected by the Nova Scotia Liquor Corporation (NSLC) to provide recommendations related to the selection of an appropriate suite of digital platform software packages to support current and future strategic corporate objectives in the online and mobile space for the NSLC.

Utilizing our Human-Centered Design process, and leveraging key learnings from previous successful platform selection engagements in government, retail, and beverage alcohol categories, Nurun will work closely and collaboratively with NSLC to evaluate potential platform vendors to support the redesign of and enhance customers’ in-store and online experiences.

“We have been working with similar beverage retailers since 2012 to envision and deliver a digital platform that will support an exceptional customer experience and meet business needs,” said Emily Bond, Executive Vice President and General Manager of Nurun’s Toronto office. “We are excited to have been chosen by the NSLC and to apply our experience to assist the NSLC envision a digital and mobile platform of the future.”

“We look forward to partnering with Nurun during this critical phase of our digital platform strategy,” said Tim Pellerin, VP, Marketing and Merchandising, NSLC. “Not only has Nurun demonstrated expertise in the Canadian retail space, but its strong knowledge of our industry and of public entities makes Nurun an ideal partner. We look forward to working collaboratively on this initiative in the weeks to come.”  

About the NSLC
For over 80 years, the NSLC has been managing the safe and responsible sale of beverage alcohol in Nova Scotia, returning 100% of its profits to government to help fund key public services. As a true partner in our communities, the NSLC conducts its business with integrity and respect for the environment while  supporting the sale of over $30 million in local products every year. For more information on the NSLC, please visit

About Nurun
Nurun is a global design and technology consultancy that works with some of the world’s most innovative companies. We create products and services for the connected world through a combination of human insight, new technology and smart thinking. Clients include Adidas, BBVA, Bouygues Telecom, Coca-Cola, Electronic Arts, General Electric, Google, The Home Depot, Tesla Motors, Sony, and Walmart.

Headquartered in Montréal and with 12 offices across North America, Europe, and Asia, Nurun has multidisciplinary teams of more than 1,200 anthropologists, designers, strategists, and software engineers. Nurun is a wholly owned subsidiary of Québecor Média Inc., one of Canada’s largest telecommunications and media providers. For more information or to find our latest insights, visit

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