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Pablo Dachefsky Elected to El Sol Latin American Festival of Advertising Communication Jury

El Sol Brands and consumers are connecting across platforms and building mutually beneficial relationships.

Madrid—May 9, 2013

Pablo Dachefsky, Creative Director at Nurun’s Madrid office, has been selected as a member of the Digital Jury for El Sol Latin American Festival of Advertising Communication. With more than 2,500 submissions and 1,500 attendees annually, El Sol is the premiere event of its kind for the Ibero-American creative community.

Founded in 1986, El Sol celebrates innovation in creativity and attracts the best works from Latin American countries, Portugal and the Latin community in the U.S. This year’s Festival will be held in Bilbao, Spain, May 30 through June 2. The Digital category at El Sol recognizes the best use of websites, rich media, viral communication, mobile, social media and branded content. Winners will be announced May 31.

Pablo is responsible for Nurun’s creative product in Madrid, implementing Nurun’s human-centered design thinking process for client verticals ranging from consumer goods to financial services.

“Digital allows me to tell the stories in ways that have never before been possible,” said Pablo. “It’s not limited to mobile devices or the Internet; digital has become a part of life itself and it’s our job to help brands and consumers make sense of it all.”

Pablo joined Nurun in 2010, and has more than 16 years of experience creating award-winning work for leading brands, including McDonald’s, Gallina Blanca and Mercedes-Benz.

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