Nurun Toronto is now part of Razorfish Global.
Toronto—September 12, 2013
Brian Clarey, Vice President, Client Partnerships, at Nurun’s Toronto office, will be a featured speaker at the Canadian Marketing Association (CMA) webinar, “Brick-and-Mortar vs. Online Only: How to Win the Omni-channel Battle Webinar,” on September 12. Presented as part of the CMA’s Retail Leadership Series, the webinar will explore how retailers can create a consistent consumer experience across all retail touchpoints.
The webinar will be moderated by Patrick Rodmell, Chair, CMA Retail Leadership Committee; Partner and President, Rodmell and Company. Simon Rodrigue, Vice President, eCommerce & General Manager, Walmart.ca, Walmart Canada, will co-present. Clarey and Rodrigue will discuss how traditional bricks and mortar retailers can adopt an omni-channel strategy to bring their brand experiences online. Further discussion topics include the integration of the retailer’s front- and backend processes, changing consumer behavior, and how online impacts a brand’s reach.
The webinar will explore the uses of mobile to create innovative products and services that deliver both utility and delight for consumers. Additionally, webinar participants will have the opportunity to discuss the growth of the self-service economy, enhancing retail and real-world experiences, strengthening relationships that exist between brands and consumers, and new opportunities that will arise in the next few years.
“Omni-channel retail is a hot topic, but oftentimes it’s difficult to understand how to effectively integrate online and offline,” said Clarey. “We hope to unpack some of the mystery surrounding omni-channel retail and provide tangible, useful best practices to help retailers and their partners succeed.”
Based in Nurun’s Toronto office, Brian is responsible for driving the creation of innovative digital services and solutions that build clients’ brands, grow revenues and create operational efficiencies. He brings more than 20 years of digital experience consulting with leading Canadian and U.S. brands on a wide range of digital platforms and program initiatives. He has worked with retail brands such as LCBO, Home Depot, TELUS, Boston Pizza, and Canadian Tire.
The Canadian Marketing Association was established in 1967. A national non-profit organization, it is the only marketing association in Canada that includes all major business sectors and all marketing disciplines, channels and technologies. The CMA is the marketing community’s leading advocate on the key public policy issues affecting both consumer and business-to-business marketers.
The hour-long webinar will take place at Thursday, September 12, at 12:00 p.m. EST and is open to CMA members and the general public.