Back to all news

Nurun to Lead Digital Transformation of La Coop fédérée Agri-Business Division

La Coop fédérée Agri-Business Division

La Coop fédérée Agri-business Division has selected Nurun for its new digital mandate. The project, aimed at producers and retailers of the network, is the first step in a major program that will allow the organization to take a digital shift to better serve its customers and distributors. The first phase will be implemented in June 2017 for pilot cooperatives.

Digital transformation is at the heart of the Agri-business Division’s strategic activities. It aims to provide Canadian producers with innovative solutions that will optimize their investments and simplify the management of their farms. To achieve these objectives, the digital deployment will leverage connected objects and big data while offering a simple and intuitive online experience.

“We’re proud to work with the Nurun team for the implementation of this first mandate. Nurun is renowned for its reputation as a leader in the digital industry. Their know-how and extensive understanding of the B2B retail trade made them the clear choice for a business partnership,” says Saad Chafki, Vice-President, Technologies and Agricultural Projects for the Agri-business Division at La Coop fédérée.

Digital for even closer proximity

The mandate of Nurun is to accompany the Agri-business Division during the first phase of its online platform: a dynamic solution that will improve exchanges between producers and retailers of the organization. It will also benefit the sales force in the medium term by allowing representatives to establish a closer proximity with producers while facilitating communications.

“La Coop Fédérée is a key player in the agriculture, agri-food, and retail industries in Canada. We’re thrilled to be the strategic and technical partner that will accompany them in their digital transformation. Our experts in strategy, design, client services, and development of technical solutions will all contribute to this exciting new challenge,” says Christian Ayotte, Director General of Nurun Montreal.

About Nurun

Nurun is a global digital agency founded in Montreal in 1995. It is made up of 4,000 collaborators in 15 countries, with 240 in Canada and over 100 permanent employees in Montreal. It helps local, national and international clients understand consumer needs and technologies to design innovative products and services. In September 2014, the agency joined Publicis Groupe as partner and creator of cutting edge consumer experiences.

About La Coop fédérée

Founded in 1922, La Coop fédérée is the largest agri-food enterprise in Quebec and it is the 24th largest agri-food cooperative in the world. It represents more than 90,000 members grouped into nearly 70 cooperatives with operations spread out in many Canadian provinces. More than 12,000 people are employed at La Coop, which has annual revenues of $6.3 billion. Including its affiliated network, La Coop fédérée has nearly 18,000 employees and consolidated revenue of $9.2 billion. Its activities are separated into three divisions: Olymel S.E.C (under the Olymel, Flamingo and Lafleur banners), the Agri-business Division (under the La Coop and Elite banners), and Groupe BMR (under the BMR, Unimat, Agrizone and Potvin & Bouchard banners). Present in almost all of Canada, the Agri-business Division is made up of 800 employees and achieved an annual revenue of $1.95 billion in 2016. For further information, visit Twitter accounts: and

Maelle Bussmann - Nurun - Client Services Coordinator
t (514) 510-2632

Article Tags
Press Releases
Share this article

Recent News