San Francisco—10 July 2014
Nurun is proud to announce the launch of the new Hennessy V.S Limited Edition by Shepard Fairey online experience. Part of Hennessy’s broader digital campaign, “Wild Rabbit”, the Shepard Fairey Limited Edition webpage on Hennessy.com serves as the hub for the #ArtoftheChase campaign.
To promote Hennessy V.S Limited Edition, the world’s No. 1 cognac brand commissioned contemporary artist Shepard Fairey, who is best known for his Obey brand and iconic “Hope” poster, to design an exclusive label for its annual Limited Edition bottle in his distinctive, globally recognized style. As Hennessy’s digital agency, Nurun created an integrated digital campaign that centers on the new Hennessy V.S Limited Edition by Shepard Fairey webpage to drive sales, create awareness, and engage consumers in the Hennessy/Fairey partnership.
The Shepard Fairey Limited Edition page on Hennessy.com progresses from a standard product page into an immersive digital experience. It culminates in an interactive experience where rich content is delivered as the story develops. Lush, captivating images and graceful animation make for a cinematic journey deep into Fairey’s creative process and tells the story of his collaboration with Hennessy.
“The new Hennessy V.S Limited Edition by Shepard Fairey webpage sets the benchmark for rich, digital experiences,” said Jonathan Tann, President and Managing Director at Nurun’s San Francisco office. “We’re extremely grateful for the opportunity to work alongside such a truly innovative brand.”
"It's through working with strong agency partners such as Nurun that Hennessy is able to seamlessly translate global strategy into innovative local market digital experiences that engage consumers across multiple platforms," said Montana Triplett, Senior Director, Digital, Moët Hennessy USA.
Hennessy is imported and distributed in the U.S. by Moët Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moët Hennessy Louis Vuitton S.A. Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.
Nurun is a global design and technology consultancy that works with some of the world’s most innovative companies. We create products and services for the connected world through a combination of human insight, new technology and smart thinking. Clients include Adidas, BBVA, Bouygues Telecom, Coca-Cola, Electronic Arts, General Electric, Google, The Home Depot, Tesla Motors, Sony, and Walmart.
Headquartered in Montréal and with 12 offices across North America, Europe, and Asia, Nurun has multidisciplinary teams of more than 1,200 anthropologists, designers, strategists, and software engineers. Nurun is a wholly owned subsidiary of Québecor Média Inc., one of Canada’s largest telecommunications and media providers. For more information or to find our latest insights, visit www.nurun.com.