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Nurun Launches New Website for Hennessy USA

HENNESSY USA The responsively designed U.S. web property is part of the brand’s larger mobile-first strategy.

San Francisco—April 8, 2013

Nurun is proud to announce the launch of Hennessy.com, a new web experience for the No. 1 Cognac brand in the world.

Created by Nurun’s San Francisco office, Hennessy.com was designed to help Hennessy USA increase engagement with U.S. consumers by creating a dedicated website focused solely on the American market, separate from the brand’s global web presence. The new, responsively designed U.S. web property is part of the brand’s larger mobile-first strategy.

“With more than 60 percent of our website traffic coming from mobile devices, a mobile-first web strategy is crucial to our ongoing ability to connect with U.S. consumers,” said Rodney Williams, Senior Vice President at Hennessy USA. “The built-in social sharing functionality makes it easy for our customers to engage with the Hennessy brand across channels such as Facebook, Twitter and Instagram.”

To meet the needs of Hennessy’s large and growing mobile audience, Nurun developed a rich and immersive web experience crafted around the brand’s “Never Stop. Never Settle” campaign, which connects leading icons and Hennessy aficionados. The responsive design delivers a unified experience to consumers across web, tablet and mobile devices.

Nurun’s human-centered approach to design and technology led to insights about how and through which channels—mobile, tablet or web—Hennessy’s target audience prefers to be communicated, leading to a functionally accessible website that helps consumers understand how the brand fits into their lifestyles.

In addition to increasing awareness of Hennessy’s U.S. campaign messaging across previously identified consumer groups, a CRM and e-mail sign-up program will launch in conjunction with the site.

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