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Launch of the L’Oréal Paris Online Boutique

L’Oréal Paris e-boutique Customers can browse and purchase L’Oréal Paris products online.

Nurun France is now part of Razorfish Global.

Paris—April 19, 2013

L’Oréal Paris and Nurun have the great pleasure to announce the official launch of the L’Oréal Paris e-commerce site, the brand’s very first site completely devoted to online product sales. The site is accompanied by the new iPhone app Instant Beauty, which has been reworked and enhanced for online purchasing.

L’Oréal Paris’ goal for its first online boutique was to offer the most sophisticated and comprehensive beauty consumer experience possible, allowing consumers to intuitively find what they desire, to benefit from recommendations and personalized advice, to be inspired, or even to spontaneously purchase something that strikes them anywhere, anytime.

As such, L’Oréal Paris wanted its e-commerce site to reflect its mission: for more than 40 years, the company has helped men and women feel confident and realize their beauty aspirations and express their individual personalities to the fullest. It is the personification of a unique philosophy: Because you’re worth it.

Best-in-Class E-Commerce
The first objective of L’Oréal Paris’ new e-commerce site is to be a leading reference in terms of ergonomics and e-commerce functionality: intuitive navigation, precise selection assistance and a “discovery” module that allows each product to be manipulated so the consumer may explore all of its details. Finally, consumers may review, comment on and share all products, with their advice and recommendations visible, during the purchase process.

L’Oréal Paris Expertise
Users may choose to follow advice from experts or simply roam the site on their own to take advantage of the online product selection: for example, two new beauty looks and the products used to create them are showcased each month so that consumers have what they need to look like a L’Oréal Paris muse. Numerous beauty routines and treatments are also available, including hair treatments, skincare, etc. Men are taken care of as well, with a dedicated space with offers designed especially for L’Oréal Paris’ male clientele.

Anytime, Anywhere
The new site will be complemented by a mobile application, with navigation specifically developed by Nurun to satisfy the needs of mobile users: to give in to an immediate beauty need, to find out more about a product while at the store, or even to take advantage of some downtime to explore the L’Oréal Paris Color Wheel and find a favorite shade.

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