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A Good Tractor Is Right Under Your Nose

A Good Tractor Is Right Under Your Nose Nurun launches new website for Kubota Canada

January 16, 2017

Nurun–in collaboration with Publicis–is proud to announce the launch of, a new web experience for both dealers and customers across Canada.

Created by Nurun’s Toronto office, was designed to help increase engagement between the dealer and customer by creating a dedicated website focused solely on the Canadian market. The new site was created to support Kubota and give them the tools they need to create lasting and effective web experiences that deliver time and time again.

Nurun’s re-design transformed from old to new by giving it a modern look and feel. The new responsively-designed site focuses on delivering a unified and consistent experience across multiple platforms and devices. By creating visually appealing pages with clear direction, this human-centred approach to design gives the dealer and customer ample tools to find the right equipment and services to meet their needs.

Great design starts with research–and Nurun took this a step further when re-designing for Kubota. By creating a detailed strategy, they conducted dealer interviews, surveys and even dealership visits, to better understand what Kubota customers are looking for–their mission was to create a web experience that people love to use.

It was important for us to move beyond selling the metal towards selling the Kubota brand; ultimately turning leads into customers, and customers into fans. The involvement of our network and customer feedback was critical for us to separate ourselves apart from competitors in this space and we’ve accomplished just that. We are extremely proud of the and excited to build upon the site’s solid foundation.
- Jill Kleovoulos, Digital Marketing Manager, Kubota Canada Ltd.

Nurun’s innovative techniques to the re-design proves to be successful. Customer session durations have been increasing and the bounce rates are now decreasing–this shows the new structure and page layouts are resonating well with Kubota customers.

Power up the new site at

About Publicis
Publicis Worldwide is a global creative agency providing change leadership for its clients. With over 16,000 employees in 110 countries, clients include: Axa, BNP Paribas, Capital One, Carrefour, Cartier, Citi, Engie, Heineken, L'Oréal, Luxottica, LVMH, Nestlé, Orange, P&G, Qantas, Red Lobster, Renault, Samsung, Sanofi, Seb, Siemens, Telefonica, Total & UBS. Publicis Worldwide is a part of the creative agency solution hub, Publicis Communications, which is a part of Publicis Groupe.

About Nurun
Nurun is a full‐service web and mobile agency and an integral member of the Publicis network of marketing and solutions experts. Their mission is to create web and mobile experiences people love to use, achieved by data-centric insight, human-centred design, innovative technology and smart, creative thinking. In partnership with their clients, they construct web and mobile platforms and applications that benefit their business and support and augment their key objectives and KPIs. They understand that the journey is no longer a linear one and that multiple touchpoints (social posts, banner ads, print campaigns, tv, etc.) lead to a website visit and can ultimately drive conversion.

About Kubota Canada
Kubota has a Canada-wide network of 150 dealerships, locally owned by people who are connected to their customers and invested in their communities. Because they live where you live, our dealers know how you work and have a deep understanding of the equipment and services you need to get the job done right. And because Kubota is the only global tractor manufacturer with a national head office in Canada, we operate independently and make business decisions with our customers in mind.

Jelena Bubanja - Nurun - Operations Supervisor
+1 416-925-5260

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