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Kérastase’s Signature Salon Hairstyling Expertise and Upscale Services Are Now Available Online

Kérastase Digital tools help consumers prepare for an appointment at their local Kérastase salon.

Nurun France is now part of Razorfish Global.

Paris—September 10, 2013

With its new website developed by Nurun, Kérastase firmly establishes its digital presence in the upscale hairstyling and hair care industry. Synonymous with luxury, the Kérastase experience now extends to the Internet. Online advice from brand ambassador hairstylists, whose expertise guides the site navigation, recreates the same care and attention provided at a Kérastase salon to create the optimal online experience.

Personalized, professional advice
The Ké site immerses consumers into the luxurious world of Kérastase. From the first page, the user is greeted and guided by a prominent professional hairstylist, just like in a salon. Continuing the salon experience, the stylist will assist users to understand their hair care needs in order to identify the Kérastase product line best suited to their hair… in just a few clicks!

Product benefits are featured in short videos filmed in actual Kérastase salons. Clients enjoy expert treatments and share their impressions with the viewer. Commentary from professional stylists at work ensure that the viewer understands what the product or treatment can do and help them to make the right choice.

To complete this digital experience, the product line, Coiffage Couture, reveals best-kept Kérastase professionals’ secrets. Celebrity brand ambassadors and stylists, Luigi Murenu and Fred from Cut By Fred, expertly demonstrate how to recreate straight-from-the-salon looks at home using Kérastase’s collection of innovative products alongside the looks and styles of the brand’s muses.
Prepare for your next salon appointment
In addition to a wealth of content, digital tools have been specifically developed to help consumers prepare for an appointment at their local Kérastase salon:

  • An e-diagnostic tool helps detect a user’s profile and hair type based on a series of questions, and provides personalized advice and product recommendations in seconds
  • A search tool pinpoints nearby salons, sorting them by specialty, and contacts hair stylists to ensure consumers are optimally prepared for their next salon appointments

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