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Blu Homes Partners With Nurun for Digital Experience Redesign

Blu Homes Blu Homes is North America’s leading provider of premium prefab, eco-friendly homes.

San Francisco—7 April 2014

We are proud to announce that Blu Homes, North America’s leading provider of premium prefab, eco-friendly homes, has selected Nurun to design and build a new consumer web experience for the brand. The assignment, which begins immediately, includes in-depth consumer research, branding, visual look and feel, site architecture, and interactive content development.

“Blu’s mission is to make it easier for families to build the home of their dreams,” said Maura McCarthy, Co-Founder and Vice President of Market Development at Blu Homes. “As our customers are exploring options online for their idealized, precision-built prefab homes, we want to ensure a streamlined and enjoyable discovery process for them, and a beautifully and thoughtfully designed web experience is critically important. We look forward to partnering with Nurun to create our new web experience.”

“Blu Homes’s unique business model and high-quality, environmentally responsible products makes them one of the most innovative companies in America,” said Johnathan Tann, President and Managing Director at Nurun. “We are excited to design a new web experience that reflects Blu’s vision.”

About Blu Homes
Blu Homes is the leading provider of premium prefab homes in North America. Designed in California and built in half the time of conventional custom homes, Blu homes feature soaring ceilings, walls of glass “letting the outdoors in,” luxury quality finishes, and integrated high performance technologies for convenient and comfortable living.

Blu’s proprietary information technology enables customers to create their unique home design online in 3-D, and receive a clear, fixed price. Skilled craftsmanship and unique steel-reinforced building technology allow Blu to build beautiful, open-plan designs, ship them efficiently and complete them quickly for a simple streamlined process for its customers.

Built in its 250,000-square-foot state-of-the-art manufacturing facility in Northern California, Blu’s inspired and nationally recognized products can be found from New York to the Colorado Mountains and the Pacific Coast. Visit www.bluhomes.com.

About Nurun
Nurun is a global design and technology consultancy that works with some of the world’s most innovative companies. We create products and services for the connected world through a combination of human insight, new technology and smart thinking. Clients include Adidas, BBVA, Bouygues Telecom, Coca-Cola, Electronic Arts, General Electric, Google, The Home Depot, Tesla Motors, Sony, and Walmart.

Headquartered in Montréal and with 12 offices across North America, Europe, and Asia, Nurun has multidisciplinary teams of more than 1,200 anthropologists, designers, strategists, and software engineers. Nurun is a wholly owned subsidiary of Québecor Média Inc., one of Canada’s largest telecommunications and media providers. For more information or to find our latest insights, visit www.nurun.com.

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