San Francisco—15 October 2014
Blu Homes, America’s leading provider of premium prefab homes, launched its newly redesigned website. Created by Nurun’s office in San Francisco, the elegant, responsively designed website reflects Blu Homes’ smart and innovative approach to creating beautiful, high-performance homes for discerning homebuyers who care about design, quality and sustainability.
“Designing, buying, and building a home can be confusing and complicated, so we wanted to demystify and simplify the process by providing a simple and educational web experience for our customers,” said Maura McCarthy, Co-Founder and Vice President of Market Development at Blu Homes. “Nurun did a wonderful job at translating the superior offline experience of working with the Blu Homes team into an excellent web experience that brings clarity and ease to creating the home of your dreams.”
Nurun was responsible for in-depth consumer research, branding, visual look and feel, site architecture, and interactive content development for the new BluHomes.com. The result is a web experience that features a simplified, entirely new site organization that provides a clear, narrative journey that builds as site visitors explore the site.
“Like Blu Homes itself, the new BluHomes.com streamlines the journey of building a home and captures the beauty and ease of the homes themselves,” said Damon Nelson, Creative Director, Nurun. “Our objective was to create a modular web system that allows Blu Homes to create and develop pages to support the stories they want to tell.”
Blu’s proprietary information technology enables homebuyers to create their unique home design online in 3-D, and receive a clear, fixed price. Blu Homes are built in the factory, shipped across North America, and unfolded on-site to reveal soaring ceilings and walls of glass that let the outdoors in. Blu Homes start at $210,000 for a 2-bedroom home and go up towards $495,000+ for a 5-bedroom home.
About Blu Homes
Blu Homes (www.bluhomes.com) is the leading provider of premium prefab homes in North America. Designed in California and built in half the time of conventional custom homes, Blu homes feature soaring ceilings, walls of glass ‘letting the outdoors in’, luxury quality finishes, and integrated high performance technologies for convenient and comfortable living. Blu’s proprietary information technology enables customers to create their unique home design online in 3-D, and receive a clear, fixed price. Skilled craftsmanship and unique steel-reinforced building technology allow Blu to build beautiful, open-plan designs, ship them efficiently and complete them quickly for a simple one-stop process for its customers.
Built in its 250,000-square-foot state-of-the-art manufacturing facility in Northern California, Blu’s inspired and nationally recognized products can be found from New York to the Colorado Mountains and the Pacific Coast. Visit www.bluhomes.com.
Nurun is a global design and technology consultancy that works with some of the world’s most innovative companies. We create products and services for the connected world through a combination of human insight, new technology and smart thinking. Clients include Adidas, BBVA, Bouygues Telecom, Coca-Cola, Electronic Arts, General Electric, Google, The Home Depot, Tesla Motors, Sony, and Walmart.
Headquartered in Montréal and with 11 offices across North America, Europe, and Asia, Nurun has multidisciplinary teams of more than 1,100 anthropologists, designers, strategists, and software engineers. For more information or to find our latest insights, visit www.nurun.com.