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AG2 Publicis Modem Conquers BRF Digital Account

BRF AG2 Publicis Modem will offer digital full service model for BRF’s master brands.

São Paulo—25 August 2014

AG2 Publicis Modem, the Publicis Group’s webnative agency in Brazil, announces another achievement that makes 2014 one of the best years in the agency’s history. Celebrating 15 years of operations in Brazil, the agency conquered BRF’s digital account, one of the biggest Brazilian players in food’s industry. From now on, AG2 Publicis Modem will offer digital full service model for BRF’s master brands, such as Sadia, Perdigão and Qualy. The first two are the most valuable brands in the segment in Latin America.

The choice of AG2 Publicis Modem by BRF has even a greatest relevance because it represents a new food company’s stage. Now, the agency is the only one that provides all digital services for the company’s brands, in a unification process of digital actions, restructuring the BRF’s digital platforms.

"After we had conquered Toyota’s account, win the BRF account makes 2014 a memorable year for AG2 Publicis Modem. This 15-years birthday is special, because we have a unique team and we still have much to explore on our market. It's really a pride for all of us," celebrates Cesar Paz, CEO, AG2 Publicis Modem.

Focused in best attendance for Qualy, Perdigão and Sadia, AG2 Publicis Modem aims to dedicate separated teams to care each brand and the number of employees will jump from 150 to 200 people, ‘till the end of the year. "It is an achievement that fill us with pride, but it is also a challenge because we have to show why the agency is a reference in our market", added Paz.

About AG2 Publicis Modem

AG2 Publicis Modem is one of the first digital agencies in Brazil. Celebrating 15 years in 2014, it is the Publicis Group’s webnative agency in Brazil. AG2 has offices in São Paulo, Rio de Janeiro, Pelotas and Rio Grande do Sul and important clients, such as BRF, Bradesco, Toyota, Natura, Vale, Petrobras and Seb Group.

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