Delivering the economic legacy of the London 2012 Olympic Games

Here East is a new technology and creative campus, formed by recycling the Press and Broadcast centre’s from the London 2012 Olympic Games. We co-developed the new brand with design agency DN&Co, developed a launch proposition and go-to-market strategy to engage with the burgeoning maker community in East London and beyond.


Results

1.2M

square feet of prime office and studio space, and the most Internet-connected set of buildings in Europe.

1

seamless scrolling page responsive website delivering the powerful regeneration vision story.

2014

is the year the brand was launched to the worldwide creative and maker community at SxSW.