Reinventing human resources for banking

Akbank wanted to increase job applications from top university students. The problem was conventional campus events became boring. Students seek both information and authentic experiences. We created 5N1Kariyer.com, a digital simulation of Akbank with informative and engaging content.


Results

32%

increase on resumes coming from top universities.

+44k

unique visitors in the first 2 months.

1.5k

job applications routed from the platform.